Case Study: Washington State Department of Transportation achieves a better digital travel experience with Anthro-Tech

Washington State Department of Transportation boosts website usability by 27 points with Anthro-Tech

The Washington State Department of Transportation (WSDOT) faced the challenge of an outdated 15-year-old website that was difficult for users to navigate, despite being critical for public information and seeing up to 400,000 daily users during major events. To address this, they partnered with vendor Anthro-Tech for a comprehensive website redesign service to improve the digital experience for travelers.

Anthro-Tech implemented a solution focused on user needs, which involved simplifying content, improving information architecture, and ensuring digital accessibility. The results were highly successful, with the system usability score increasing by 27 points, moving its grade from an F to an A. The vendor's work, which included extensive user research and training, empowered WSDOT to adopt human-centered design principles and directly led to a more accessible and easier-to-use website for the public.

Washington State Department of Transportation