Case Study: a leading streaming platform de-risks its redesign with Anthro-Tech rolling research

Leading Streaming Platform achieves 98% task success with Anthro-Tech

A leading streaming platform faced significant risk when preparing a major visual redesign, as early feedback indicated potential usability and accessibility issues that could frustrate users and harm subscription engagement. To de-risk the launch without slowing their release cycle, they partnered with Anthro-Tech to integrate rolling research into their development process.

Anthro-Tech implemented a rolling research process that included usability testing and an accessibility review. This approach provided the streaming platform with timely, actionable insights that allowed them to make targeted design improvements between releases. As a result, Anthro-Tech helped the client identify and fix over 20 critical issues early, achieving a 98% task success rate and a 90.3 System Usability Score, which successfully mitigated launch risk and avoided costly post-launch fixes.