Case Study: Donate Life California Improves Organ Donor Registration with Anthro-Tech

Donate Life California improves donor message clarity with Anthro-Tech, reaching 83% understanding

Donate Life California, the organization managing the state's organ donor registry, faced a challenge with an inconsistent organ donation message across different Department of Motor Vehicles (DMV) channels. This inconsistency made it difficult for Californians to make an informed decision about registering as a donor. Anthro-Tech was engaged to address this critical problem and help increase registrations.

Anthro-Tech used plain talk principles and user research, including in-person testing and a large online survey, to consolidate the messages into a single, clear version. This new message was ultimately implemented into law after being passed by the California legislature. As a result of Anthro-Tech's work, 83% of survey participants found the new message easy to understand, contributing to the registry of over 17 million Californian donors.

Donate Life California