Case Study: CapMetro improves transit app usability and accessibility with Anthro-Tech

CapMetro boosts customer task completion by 10% with Anthro-Tech

CapMetro, a public transportation provider in Central Texas, faced challenges with its mobile app and web platforms, which were not user-friendly or accessible for people with disabilities and non-English speakers. This negatively impacted the customer experience. The app developer, Bytemark, consulted Anthro-Tech for its expertise in user experience and digital accessibility to address these issues.

Anthro-Tech conducted three rounds of usability testing and accessibility reviews based on WCAG 2.1 AA standards. This included a pre-launch field study at a bus station to understand the complete user experience. The solution led to a 10% increase in customer task completion, making it significantly easier for riders to buy, load, and manage their passes. The work resulted in a well-tested, evidence-based design that serves CapMetro's diverse customer base.

CapMetro