Case Study: West Texas A&M University strengthens student soft skills and employer readiness with Anthology's Baseline (Project CEO)

West Texas A&M University - Customer Case Study

West Texas A&M University used Anthology’s (formerly Campus Labs) Baseline platform to administer Project CEO to measure students’ self-assessed competency in employer-valued soft skills identified by NACE. Their challenge was turning benchmarking data into actionable co-curricular programming—identifying gaps between student self-perception and employer/supervisor expectations and ensuring career services and academic units could address those gaps.

Using Anthology’s Baseline and Project CEO, West Texas A&M conducted a gap analysis and cross‑comparisons with job status and career event attendance to inform targeted interventions. Anthology’s tools revealed a statistically significant correlation between career fair attendance and higher self-ratings, identified two shared weak skill areas for students and supervisors, and guided workshops for students (“Skills That Pay Bills”) and supervisor training. Employers subsequently reported clearer elevator pitches and greater coachability among students, and the university plans to re-administer Project CEO to measure impact over time.

West Texas A&M University

Brooke DePue

Associate Director of Institutional Research