Case Study: University of Tennessee at Martin achieves greater alumni engagement and streamlined giving with Anthology

University of Tennessee at Martin - Customer Case Study

The University of Tennessee at Martin partnered with Anthology (formerly iModules) to refresh its alumni website and improve supporter engagement. UTM’s challenge was to modernize the site’s look and streamline the online experience to better promote alumni giving and simplify navigation for supporters; Anthology’s iModules design team led the redesign effort.

Anthology’s iModules design team implemented two custom templates, rebuilt content and navigation, and added prominent creative elements such as a persistent “make a gift” button anchored at the top of the page. The result is a sleeker homepage that increases the visibility of donation calls-to-action and simplifies the supporter journey—while no specific metrics were released, the redesign positions UTM to drive stronger alumni engagement and giving.

University of Tennessee at Martin