Anthology
207 Case Studies
A Anthology Case Study
University of Nebraska Kearney faced inconsistent messaging, limited branding, and slow responses because Requests for Information (RFI) had to be manually routed to Program Coordinators. To address this, the institution engaged Anthology and implemented Anthology’s Managed Services to streamline RFI intake and follow-up.
Anthology’s Managed Services captures program-specific interest from leads and generates dynamic, branded emails that automatically add prospects to campaigns. As a result, the university now sends program-specific responses within minutes, has moved RFI communications into the CRM, and can track open rates and URL clicks to measure and improve outreach effectiveness.
Alyssa Wyant
Communication Specialist