Case Study: University of Massachusetts Foundation increases alumni engagement with Anthology's website redesign

University of Massachusetts - Customer Case Study

The University of Massachusetts Foundation — the fundraising arm that supports all five UMass campuses and distributes millions annually for scholarships and research — needed a modern, effective landing page to better engage alumni and constituents. As a long-time iModules customer, they worked with Anthology (formerly iModules) and its design team to address this gap.

Anthology’s design team delivered a whole new website using four custom-built templates, then drove constituents to the refreshed homepage. The new site has helped increase alumni engagement and improve outreach for the Foundation, demonstrating the impact of Anthology’s iModules-based design and implementation.

University of Massachusetts