Case Study: University of Louisville achieves a personalized online giving experience with Anthology

University of Louisville - Customer Case Study

University of Louisville partnered with Anthology (formerly iModules) to address a fundraising challenge: provide alumni and supporters with clear, personalized pathways to give to research, individual schools, and on‑campus programs, and enable interested donors to sign up for individual outreach about larger gifts.

Anthology’s iModules design team built and launched a custom giving microsite that personalizes the online donor experience, lets users select areas of passion, and capture signups for follow‑up conversations about major gifts. The solution streamlined the donor journey and improved engagement capabilities; while the case text does not include numeric metrics, Anthology’s work creates new opportunities to increase donor involvement and grow larger gifts.

University of Louisville