Case Study: University of Kentucky Alumni Association achieves 90% online event registrations and $1.3M annual postage savings with Anthology (iModules)

University of Kentucky Alumni Association - Customer Case Study

The University of Kentucky Alumni Association, which serves more than 350,000 alumni and runs 100+ events annually, needed a way to streamline event management, registrations, payments and targeted communications to boost attendance and reduce manual work. They turned to Anthology’s iModules/Encompass platform to support a stronger online presence and more efficient outreach.

Anthology implemented the iModules-hosted site and email-marketing tools to promote events, take payments and automate registrations; the site now processes more than 5,000 event registrations annually (90% of total) and handles over $230,000 in event fees online. By using Anthology’s solutions the association reports increased event attendance, significant staff time savings, and more than $1.3 million saved annually in postage from reduced direct mail.

University of Kentucky Alumni Association

Albert Kalim

Webmaster