Case Study: Union College achieves $24,773 in reunion donations and boosts donor engagement with Anthology

Union College - Customer Case Study

Union College, preparing for its ReUnion event, wanted to boost donor participation and grow the annual fund by engaging attendees who were already registering online. Working with iModules (now part of Anthology), the college looked to convert event registrants into donors without disrupting the registration flow.

Using Anthology’s iModules registration and giving tools, Union College added a pre-populated $5.00 gift to the Additional Options step of the ReUnion 2018 registration form (registrants could increase, decrease, or change the designation, and a single credit card entry covered both ticket and donation while keeping funds separate on the backend). The results were significant: of 576 primary registrants, 63% gave the $5, 33% increased their gift, 4% decreased but still gave, and 83.4% designated gifts to the Annual Fund; 128 gifts came from alumni who had not given in 2+ years, nearly all donors gave again during the year, and total donations from registration reached $24,773.83.

Union College