Case Study: The University of Alabama achieves accelerated enrollment growth — 22.5% more applications and 42.4% higher freshman enrollment with Anthology CRM

The University of Alabama - Customer Case Study

The University of Alabama faced a high-stakes 10-year growth initiative with budget increases tied to measurable results but lacked centralized tracking of prospects and consistent constituent interactions. To support an SIS migration, a new imaging system, and the goal of improving applicant quality and personalized outreach, The University of Alabama selected Anthology and deployed a multichannel CRM (Campus Management’s CRM).

Anthology’s CRM consolidated phone, email, SMS and campaign workflows, routed inquiries to the right recruiters, matched VIP counselors to high‑value prospects, and provided reporting and a knowledgebase to ensure consistent, personalized communications. As a result, UA accelerated its growth plan by three years (from 10 to 7 years), increased undergraduate applications by 22.5%, freshman admits by 42.4%, and new transfers by 16.2%, while giving recruiters territory tracking and management tools to measure performance.

The University of Alabama

Teri Terry

Director of Testing and Technology Support