Case Study: The University of Alabama achieves faster prospect engagement and cuts response time to minutes with Anthology mobile CRM

The University of Alabama - Customer Case Study

The University of Alabama turned to Anthology to help its admissions team engage prospects faster while recruiting off campus at fairs, school visits and private receptions. Recruiters needed the same powerful CRM capabilities they use on campus but accessible on mobile devices such as iPhones and iPads.

Anthology delivered a mobile CRM thin-client that lets recruiters create, reply to, and resolve student interactions on the go. The solution reduced average response time from hours to minutes, cut late-night laptop work for staff, and received 97% positive feedback from recruiters, contributing to the university’s recognition with the Excellence in Innovation Award 2014.

The University of Alabama

Teri Terry

Director of Testing and Technology Support