Case Study: The Cooper Union achieves streamlined reunion registration and increased alumni engagement with Anthology

The Cooper Union - Customer Case Study

The Cooper Union held Reunion Weekend 2016 to celebrate milestone classes and the Golden Legion, welcoming about 250 alumni and guests. Their challenge was to organize a packed weekend of events, run a Class Giving campaign, and keep online communications, registration and donation processes clear, branded and easy to use. To meet these needs they worked with Anthology, using the Encompass platform and its Events with Donations features.

Anthology implemented a branded Reunion landing page, an organized Schedule of Events, class-gift progress visuals and an Events with Donations registration form that pulled existing donation data and used Encompass Roles to personalize messaging by class year. The result was streamlined registration (avoiding duplicate data entry), clearer communications, personalized donor prompts and an engaging online experience that supported 250 attendees and boosted visibility and participation in the Reunion Class Gift. Anthology’s solution simplified staff workflows and increased alumni engagement around the event and campaign.

The Cooper Union