Case Study: The Catholic University of America achieves nearly 800% increase in online giving with Anthology's Encompass

The Catholic University of America - Customer Case Study

The Catholic University of America, a private coeducational institution in Washington, D.C., faced stagnant online fundraising—typically $35,000–$40,000 annually—before partnering with Anthology and deploying its iModules/Encompass platform to boost digital engagement and donor outreach.

Anthology implemented Encompass (iModules) to drive email marketing, alumni website asks, and phonathon campaigns while cutting most direct-mail solicitations; email open rates rose to 17–24%, online contributions climbed to more than $300,000 (about an 800% increase year-over-year), and the university saved thousands in mailing costs.

The Catholic University of America

Amy Wilson

Assistant Vice President for Development