Case Study: Syracuse University drives Orange Central attendance up 62% with Anthology's Encompass

Syracuse University Drives Attendance for Orange Central

Syracuse University runs Orange Central, its annual homecoming reunion, and aimed to boost alumni participation by improving event registration and engagement. To do this they turned to iModules Encompass event management tools (now part of Anthology) to professionalize their registration and outreach workflows.

Using Anthology’s Encompass tools, Syracuse implemented role-based events and promo codes, segmented email campaigns, an events app, and an online feedback system. As a result, registrations grew 62%, segmented emails achieved a 10% higher open rate than general alumni mailings, and feedback response rates increased by 16%, with the team expecting continued growth.

Syracuse University