Case Study: San Diego State University achieves increased fundraising and donor engagement with Anthology's Strive crowdfunding solution

San Diego State University Increases Funds Raised with Crowdfunding Effort

San Diego State University’s Alumni Association wanted a faster, more urgent way to connect its 300,000+ alumni to targeted giving opportunities and move into crowdfunding. Working with Anthology and leveraging the existing Encompass/iModules-based platform, SDSU set out to create a purpose-built crowdfunding experience that would drive quick, project-specific donations and stronger alumni engagement.

Anthology helped SDSU launch Strive, a branded crowdfunding site built with iModules tools (online giving, website design, content management and email marketing) featuring reusable templates, project pages with goals and time remaining, an application/review process, and targeted outreach via email, text and social media. The results were significant: more raised in six weeks than in the prior six months, over $27,000 in the first five months, 15 campaigns completed (six fully funded), an average gift of $96 and about 25 donors per campaign—plus surpassed 2014 donor totals within two months, 1,000+ promo video views and local media coverage.

San Diego State University

Tammy Blackburn

Director of Development Technology of Alumni Engagement