Case Study: Purdue University achieves streamlined online giving and increased donor engagement with Anthology

Purdue University Reveals New Custom Giving Form with iModules

Purdue University partnered with Anthology (formerly iModules) to modernize its main online giving form. The Development Office sought to update the form to make online giving easier and to encourage more donations from constituents, working with the iModules design team on the project.

Anthology’s iModules design team delivered a new custom giving template with PayPal integration, the ability to select multiple gift designations, and options for in‑memoriam and in‑honor gifts. These implemented changes—built by Anthology—simplify the donor experience and expand giving options, measurable by the added PayPal capability and multi‑designation functionality, and are intended to increase donor engagement and donations.

Purdue University