Case Study: The Ohio State University achieves enhanced constituent service and major CRM adoption with Anthology

Public University Transforms Student Engagement and Services for Over 60,000 Students

The Ohio State University, a six‑campus public research university serving 66,000+ students, faced the challenge of scaling personalized student services and improving collaboration across departments as it grew. To tackle this, The Ohio State University partnered with Anthology and deployed the CampusNexus CRM solution along with business‑optimization services to increase utilization, timeliness, and personalization of constituent communications.

Anthology implemented a 24‑month program of planning, launch, measurement, and refinement using CampusNexus and optimization services, delivering measurable gains: active CRM users rose by over 87%, average concurrent users increased 200%, annual recruitment interactions grew 124%, strategic campaign messages rose 15%, complex long‑term campaigns increased 50%, and A/B testing was applied to 50% of recruitment messages—results that earned the university recognition for excellence in constituent service.

The Ohio State University