Case Study: Positivo University achieves 25% growth and increased enrollments with Anthology's CampusNexus CRM

Positivo Provides Greater Access to Education in Brazil’s Evolving Economy

Positivo University, a private higher-education institution in Paraná, Brazil with more than 25,000 students, anticipated a nationwide economic downturn and cuts to student funding. To sustain enrollment, reduce operational costs, and boost candidate and student engagement, Positivo University implemented CampusNexus CRM with vendor Anthology.

Anthology helped the university restructure and automate email communications and adopt a stronger content-marketing approach, enabling outreach to 26,000 undergraduate leads (driving a 6.7% increase in undergraduate enrollment) and 25,000 postgraduate leads (yielding a 7% rise in subscriptions and a 3.7% increase in postgraduate enrollment). By defining new KPIs and leveraging CampusNexus CRM, Positivo University achieved 25% growth in its first year after implementation.

Positivo University