Case Study: Oklahoma State University Alumni Association achieves increased mobile engagement and nearly 90% bounce‑rate reduction with Anthology

Oklahoma State University Alumni Association - Customer Case Study

Oklahoma State University Alumni Association (OSUAA) had an outdated website with the same look since its 2008 launch on iModules and was losing effectiveness as mobile traffic rose nearly 40%. The Association engaged Anthology (iModules) to deliver a mobile-optimized redesign focused on simplified content and easier navigation.

Anthology’s iModules design team executed a full site redesign with responsive templates, refreshed content, standardized image formats, and coordinated prelaunch promotion. The relaunch produced measurable gains: nearly a 6% increase in total sessions (47% of that growth on mobile, 10% on tablet), about 6% more new users (47% growth among mobile new users, 4% on tablet), and a drop in average bounce rate from 54.05% to 5.63%—an almost 90% decrease.

Oklahoma State University Alumni Association

Chase Carter

Director of Marketing and Communications