Case Study: Occidental College achieves higher event registrations and saves administrative time with Anthology (iModules)

Occidental College - Customer Case Study

Occidental College, a small liberal arts college in Los Angeles, needed a faster, easier way to manage its alumni association’s online presence — including website content, email marketing and event registration. To streamline administration and boost engagement, Occidental turned to Anthology, using the iModules online communication and event-registration tools to simplify event promotion and registration workflows.

Anthology’s iModules solution centralized email campaigns, customized event URLs and online registration, saving staff time and making attendee data easy to access. The results: a 24.2% average email open rate (versus a 17.3% peer average), 3,695 online event registrations last year and more than $35,700 in online event fees collected, along with faster administration and better visibility into attendees.

Occidental College

Dana Valk

Acting Director of Alumni Relations