Case Study: Northwestern University achieves record‑breaking Giving Tuesday fundraising with Anthology’s iModules platform

Northwestern University has record-breaking Giving Tuesday in 2015

Northwestern University set an ambitious goal for Giving Tuesday 2015: grow its #CATSGiveBack campaign by 42% over 2014 while expanding student crowdfunding and social amplification. To support the effort, Northwestern worked with Anthology, leveraging the iModules/Encompass tools (Online Giving, Email Marketing, Website & Content Management, News Module, and Social Media Integration) alongside social platforms like Twitter and Facebook.

Anthology helped Northwestern shorten the giving form, capture 134 Twitter handles for real‑time donor recognition via @NUAlumni, ramp up targeted email asks (440 gifts from email; 164 from the top challenge email), and deploy a live donation map and #PurplePrideWorldwide push. The campaign delivered more than 1,600 donors (a 130% increase), $540,771 raised (a 70% increase), all 15 student projects fully funded, 2.85M social impressions, and a promotional video that earned 1,000 views and 90 shares — outcomes Northwestern credited to Anthology’s iModules Encompass platform.

Northwestern University

Liz Sullivan

Executive Director, Annual Giving