Case Study: Naval Postgraduate School achieves streamlined alumni engagement and top-tier 40% email open rates with Anthology (iModules)

Naval Postgraduate School - Customer Case Study

Naval Postgraduate School, a Monterey institution with more than 60,000 alumni, needed a modern way to keep geographically dispersed, frequently relocating military alumni engaged while minimizing administrative burden for a small staff. Anthology’s iModules email marketing and events management tools were chosen to replace an archaic system and provide integrated online communications, event registration, and payment collection.

Anthology implemented its iModules solution to streamline event registration, payment processing, and email-event integration, helping NPS run about 15–20 online events annually and maintain a more accurate alumni database. The results include an average email open rate of 40%—placing NPS in the top 10 among iModules peers—reduced administrative work, easier event outreach and registration, and improved ongoing engagement with alumni.

Naval Postgraduate School