Case Study: Macon State College Foundation achieves exponential fundraising growth and integrated donor management with Anthology (Talisma Fundraising)

Macon State College Foundation - Customer Case Study

Macon State College Foundation faced rebuilding a dormant development office into a functioning fundraising organization on a limited budget, with no consolidated alumni or donor records and a need to pursue advanced, sustained fundraising strategies. The foundation turned to Anthology, implementing the Talisma Fundraising donor management solution to establish a single, accurate donor database and support long-term relationship building with students, alumni, and supporters.

Anthology implemented Talisma Fundraising and integrated it with Microsoft Dynamics GP and SunGard Banner to automate gift entries, improve accounting controls, and import graduate records for outreach. As a result, donations grew from $32,000 in 1998 to $1.3 million in 2010, the foundation generated nearly $12 million since 1999, donations of $1,000+ rose 12% over four years, and the foundation now manages more than 18,000 records and 40 funds — outcomes the foundation attributes to Anthology’s solution.

Macon State College Foundation

Sue Chipman

Executive Director