Case Study: Jacksonville State University achieves streamlined fundraising and rapid campaign growth with Anthology's Talisma Fundraising

Jacksonville State University - Customer Case Study

Jacksonville State University faced scattered alumni and giving records, limited data sharing across departments, and slow access to timely reports that hampered fundraising and stewardship. To address these challenges the university selected Anthology and implemented the Talisma Fundraising solution to centralize donor data, improve reporting, and speed correspondence.

Anthology deployed an integrated advancement database with on‑demand reporting, smart mail merge, proposal tracking, event planning and financial dashboards, converting roughly 51,000 records in about four weeks. The solution streamlined letter generation, increased cross‑departmental information sharing and data mining for major gifts, and supported JSU’s $20M capital campaign (early pledges exceeded 80% of the goal); it also helped a phonathon raise over $125,000 and contributed to a multi‑year fundraising increase (campaign growth rates cited as a 452% jump since 2005).

Jacksonville State University

Melanie Delap

Director of Development Services