Case Study: Indiana University of Pennsylvania achieves 98% more online gifts and 67% higher donations with Anthology's iModules email marketing

Indiana University of Pennsylvania - Customer Case Study

Indiana University of Pennsylvania used Anthology’s iModules email marketing tool to boost year-end giving. The Office of Annual Giving faced the challenge of converting alumni who hadn’t given that year into donors during the calendar year-end window and needed a targeted, cost-effective way to increase online gifts and donor counts in the final days of December.

Anthology ran a three-wave e‑solicitation campaign that removed donors between sends, pre-populated giving forms with fund IDs, and coordinated email appeals with print and phonathon outreach. The campaign delivered a 98% increase in the number of online gifts and a 67% increase in dollars raised versus the prior year (all within the last 10 days of December), added new and lapsed donors, and will be replicated for future year-end appeals.

Indiana University of Pennsylvania

Mary Jo Ludwig

Assistant Director, Office of Annual Giving