Case Study: Emerson College achieves a 25% increase in online registrations and streamlined alumni engagement with Anthology (iModules Encompass)

Implementation And Beyond With Emerson College

Emerson College’s Development and Alumni Department had outgrown its previous online engagement system, struggling with a limited events tool, poor reporting, and data integration problems. To improve constituent service and internal efficiency, Emerson College selected Anthology’s iModules Encompass platform, a configured solution providing content and data management, email marketing, events and online giving, mobile support, and analytics.

Anthology implemented a tailored Encompass site and supported Emerson with Professional Services for their major Alumni Weekend and other initiatives. The deployment produced measurable results: a 25% increase in online registration for Alumni Weekend, 315,000 emails sent across 115 targeted campaigns in four months with open rates as high as 64% (45% for a new-graduate welcome), fewer registration support calls, and streamlined reporting and event administration.

Emerson College

Rachel Pearson

Associate Director of Alumni Relations