Case Study: Duquesne University achieves record-breaking 51% Homecoming attendance increase with Anthology (iModules Encompass)

Duquesne University Hosts Record breaking 2015 Homecoming

Duquesne University, a Pittsburgh-based institution with nearly 10,000 students and over 90,000 alumni, needed to refresh marketing for its weeklong 2015 Homecoming after text-heavy emails caused information overload and low engagement. To solve this, Duquesne tapped Anthology’s iModules Encompass platform, using Email Marketing, Event Registration, and Content Management to modernize outreach and better target alumni segments.

Anthology helped Duquesne implement segmented, mobile-friendly one-column emails with tailored photos, prominent buttons, a new Homecoming promo video, and heavy social media integration. The results were measurable: total attendees rose to 937 (+51% vs. 2014), pre-registrations to 781 (+18%), email open rate to 32.7% (from 27.9%), unique CTR to 5.74% (from 3.82%), #DuqHomecoming posts to 359 (+44%), and trailer views of 1,563 on YouTube and 1,214 on Facebook — demonstrating clear engagement and registration gains driven by Anthology’s tools.

Duquesne University

Monica Cooney

Advancement Communications Coordinator