Case Study: Cal Aggie Alumni Association achieves $25,000 annual print savings and fourfold content expansion with Anthology (iModules/Encompass)

Cal Aggie Alumni Association - Customer Case Study

The Cal Aggie Alumni Association faced the challenge of expanding and modernizing its members-only quarterly magazine, AggieXtra, while cutting costs and improving member engagement. Working with Anthology and using the iModules platform with the Encompass content management system, CAAA moved the four-page print newsletter to an online flip-book format integrated on its alumni site.

Anthology’s solution made the newsletter easy for administrators to manage, enabled role-based email delivery and member-only web access, and hosted downloadable PDFs and thumbnails in Encompass. The shift earned CAAA a CASE Silver Award, quadrupled available content, and saved about $25,000 a year, boosting engagement and highlighting more alumni stories.

Cal Aggie Alumni Association

Brooke Converse

Alumni Communications Officer