Case Study: American University of Beirut achieves $19.9M in crisis fundraising and 223% online giving growth with Anthology's Encompass suite

American University of Beirut - Customer Case Study

The American University of Beirut faced a cascade of crises in 2019–2020 — nationwide protests, currency devaluation, cancelled student loans, COVID‑19 and economic collapse — that threatened its finances and made traditional, in‑person fundraising impossible. To continue raising critical support, AUB turned to Anthology (content and tools previously published under iModules), using the Encompass suite (online giving pages, fundraising emails and the Encompass database) to reach alumni and donors worldwide.

Anthology’s Encompass tools enabled multilingual appeals and virtual campaigns (Solidarity Appeal, a pandemic response appeal and an Emergency Fund), generating more than $19.9 million by May 15, 2020 and record support from first‑time donors. AUB saw online gifts through Encompass rise 211% and total online giving increase 223% over the prior seven‑month period, which AUB credits to both its donor community and Anthology’s platform and support.

American University of Beirut