Case Study: Zippy’s transforms online ordering and customer loyalty with Anthology Marketing Group

Zippy’s modernizes online ordering after 53 years with Anthology Marketing Group

Zippy's, a locally owned Hawai'i-inspired restaurant chain, faced the challenge of modernizing its digital presence and implementing its first online ordering system through a major rebranding effort with Anthology. Shortly after the successful launch, the COVID-19 pandemic suddenly made this new system its primary customer channel, creating immense pressure from surging demand for takeout and the need to comply with rapidly changing health regulations.

Anthology provided rapid enhancements and ongoing support for Zippy's online operations, including streamlining the curbside pickup experience and integrating an online waitlist for dine-in services. The vendor later led a website redesign, integrated a new online ordering platform, and assisted with launching the Zipster Rewards loyalty program. This transformed the chain's business model, preparing it for future success and fostering enthusiastic customer adoption of its new digital tools.

Zippy’s