Case Study: Liliha Bakery launches Pearl Highlands with Anthology Marketing Group

Liliha Bakery launches Pearl Highlands with Anthology Marketing Group and earns 70+ stories

Liliha Bakery, a long-established Honolulu bakery and restaurant, faced the challenge of generating excitement for its new Pearl Highlands Center location while maintaining its local, mom-and-pop feel. With a short lead time, they partnered with Anthology Marketing Group to execute a strategic public relations campaign for the grand opening.

Anthology implemented a comprehensive media outreach solution, leveraging local media relationships to distribute press releases, secure interviews, and host an exclusive preview event. As a result of Anthology's efforts, the campaign earned over 70 media stories, achieved an audience reach of over 4.1 million, and generated more than 140 Instagram posts and stories, successfully launching the new location to immense public interest.

Liliha Bakery