Case Study: Kenworth achieves real-time mobile content management with Anthology Marketing Group's Kenworth Essentials App

Kenworth launches mobile app with Anthology Marketing Group and tops 4,000 downloads

Kenworth, a division of PACCAR Inc. and a renowned truck manufacturer, faced the challenge of needing a mobile application to serve both its customers and sales representatives with timely news, product details, and secure marketing materials. They came to Anthology Marketing Group seeking a solution that would leverage their existing web content management system.

Anthology Marketing Group developed the Kenworth Essentials App using a hybrid development approach integrated with the Kenworth.com CMS. This created a cross-platform application that allowed for real-time content management without requiring app store resubmissions. The solution was highly successful, amassing over 4,000 downloads and maintaining strong daily session numbers after its launch.

Kenworth