Case Study: CPB Foundation generates $600K for local restaurants with Anthology Marketing Group

Central Pacific Bank Foundation drives $600K for local restaurants in 6 days with Anthology Marketing Group

The Central Pacific Bank Foundation (CPB Foundation) faced the challenge of providing direct aid to Hawai‘i's restaurant industry, which was devastated by the COVID-19 pandemic. With the help of vendor Anthology Marketing Group, the goal was to rapidly create and launch a comprehensive social media campaign. The objectives were to raise awareness of the industry's hardships, deliver customers to restaurants, and illustrate the bank's community commitment, all within an extremely tight five-day timeframe.

Anthology developed the #KeepHawaiiCooking campaign, creating all necessary assets and a mechanism for the CPB Foundation to reimburse customers for half of their dine-out bills. The campaign went viral, generating over 427,000 web views and significant social media followership. The final result was that the program drove over $600,000 to local restaurants, far exceeding the initial goal, and substantially increased brand regard for the customer. Anthology's solution successfully provided critical support while fostering immense community engagement.

Central Pacific Bank Foundation (CPB Foundation)