Case Study: Tile Giant achieves enhanced retail, trade, and customer view capabilities with Anthill

Anthill have collaborated with Tile Giant to enhance their sales process, streamline quote management, optimise trade activity and provide a new single customer view

Tile Giant, a retail and trade business with over 80 stores, faced challenges with inconsistent sales processes, a lack of follow-up on leads and samples, and difficulty managing promotions and trade accounts across its many locations. They partnered with Anthill to implement a CRM system to gain a single customer view and streamline these operations.

Anthill provided a cloud-based solution that automated quote building, sample tracking, and promotional code management. This gave Tile Giant a transparent view of all customer activity, enabling stores to proactively follow up on leads and nurture relationships. The implementation transformed customer engagement, provided valuable insights into behaviour to guide business decisions, and established reliable revenue streams from both retail and trade accounts.

Tile Giant

Kevin Mclellan

Store Manager