Case Study: Middletons streamlines quoting and boosts productivity with Anthill

Anthill have collaborated with Middletons to revolutionise their approach to producing and managing quotations

Middletons, a customer of Anthill, faced the challenge of managing a fragmented and inconsistent quotation process across its in-store and call center teams. They needed a unified system to guide staff and ensure best practices were followed from the initial creation of a quote to its final delivery.

To solve this, Anthill implemented a custom quote builder and tailored integrations with Middletons' existing NetSuite ERP. This solution streamlined the entire quotation process, provided live data syncing, and introduced automated prompts for the sales team. The results for Middletons included a 44% increase in ordering team productivity, a reduction of one week in product launch timelines, and improved sales conversion rates through better opportunity management.

Middletons

Chris Baker

Head of IT