Case Study: Bathroom Eleven achieves smarter marketing ROI and streamlined customer journey management with Anthill

Anthill have collaborated with Bathroom Eleven to replace countless spreadsheets with a single source of customer truth, reduce marketing spend by 350% without a drop in sales revenue and remove the guesswork from reporting leading to more informed decisi

Bathroom Eleven, a bathroom retailer, faced challenges in managing its customer journey and marketing efforts. They were relying on laborious spreadsheets and anecdotal insights, which led to inefficient processes, a lack of accountability, and an inability to track marketing ROI. This made informed, data-driven decision-making nearly impossible for the company.

Anthill implemented its customer journey management platform to provide a single source of truth. The solution streamlined processes with automated workflows, replaced guesswork with reliable data, and delivered vital customer insights. As a direct result of working with Anthill, Bathroom Eleven reduced its monthly marketing spend from £4500 to £1000 without any drop in sales revenue, allowing for smarter budget allocation and accelerated growth.

Bathroom Eleven

Ben Setterfield

Owner