Case Study: Zalando strengthens sustainable sourcing and animal welfare policies with Anthesis

A Anthesis Case Study

Zalando engages 4,000 brands with Anthesis to strengthen sustainable sourcing policies

Zalando, a leading European online fashion platform, sought to update its Animal Welfare Strategy and Sustainable Sourcing Policies to align with its ambitious sustainability goals. To achieve this, Zalando engaged the sustainability consultancy Anthesis for their expertise in supply chains and responsible sourcing.

Anthesis conducted a comprehensive landscape review and benchmarked industry peers to identify policy gaps. They engaged an external animal welfare expert and convened a panel of stakeholders to develop holistic recommendations. This process enabled Anthesis to create a leading sustainable sourcing policy for Zalando on a tight timeline. The project successfully drove internal commitment and further engaged Zalando’s audience of 4,000 brands towards its 2023 targets.


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