Case Study: Target advances chemical transparency and safer products with Anthesis

Target improves ingredient transparency across all formulated products with Anthesis

The retailer Target sought to develop a progressive chemicals policy to become a leader in its sector and differentiate itself for customers. To achieve this, it partnered with the sustainability activator Anthesis to implement its new policy goals for formulated products.

Anthesis supported Target by working to achieve full ingredient transparency, pursue safer alternatives, and improve product categories by formulating without specific hazardous chemicals. The execution of this policy moved Target towards its 'best in class' objectives and positioned it as a leader in retail. Anthesis's work also contributed to industry-wide advancements in supply chain collaboration and ingredient disclosure systems.

Target