Case Study: Nespresso advances sustainable coffee sourcing with Anthesis

Nespresso sources 95% of coffee through AAA programme with Anthesis

Nespresso, a major global coffee brand, faced the challenge of integrating sustainability into its coffee supply chain to ensure traceability and social, economic, and environmental sustainability. The company enlisted Anthesis (through its GoodBrand division) to help create and later evolve its unique sourcing program.

Anthesis developed a comprehensive sustainability strategy called ‘The Positive Cup,’ which was integrated into Nespresso's wider corporate strategy. This involved creating innovations like the ‘reviving origins’ coffee range and programs for farmer retirement savings and weather-indexed crop insurance. As a result, 95% of Nespresso's coffee is now sourced through its AAA program from over 120,000 farmers, leading to significantly improved social, environmental, and economic livelihoods for farmers compared to conventional practices.

Nespresso