Case Study: Zalando strengthens animal welfare and sustainable sourcing policies with Anthesis

How Anthesis supported Europe’s leading online fashion platform, Zalando, on their journey to become a sustainable fashion platform with a net-positive impact for people and the planet

Zalando, a leading online fashion platform in Europe, engaged the sustainability consultant Anthesis to update its Animal Welfare Strategy and Sustainable Sourcing Policies. The challenge was to set a clear direction for suppliers and ensure progress towards Zalando's goal of only working with partners who meet high ethical standards by 2023.

Anthesis implemented the solution by conducting a comprehensive landscape review and benchmarking against industry peers. They engaged external animal welfare experts and stakeholders to develop robust policy recommendations. This process served as a crucial proof point, driving internal commitment and helping to engage Zalando's audience of 4,000 brands, guiding them towards holistic and impactful sustainability targets.

Zalando

Beth Greenaway

Team Lead Circular & Sustainable Products