Case Study: Accsys Technologies enhances sustainability communications with Anthesis

Enhancing Accsys’ Sustainability Communications Strategy

Accsys Technologies wanted to update the sustainability communications on its website to make the environmental benefits of its key product, Accoya wood, easier for a diverse customer base to understand and access. They engaged the sustainability consultancy Anthesis to address this challenge.

Anthesis reimagined the messaging hierarchy and rewrote the website content, creating a suite of icons to clearly identify sustainability attributes. They also expanded the FAQ section based on a wide range of customer queries and SEO considerations. The solution successfully communicated complex sustainability data in a clear, credible, and accessible way, effectively catering to the different information needs of architects, distributors, and manufacturers. Following this success, Anthesis was commissioned for a further project to compare the sustainability of Accoya wood against other materials.

Accsys Technologies