Case Study: a large food and beverage company develops a company purpose framework with Anthesis

Anthesis supported the client’s senior leaders with a process of purpose discovery and articulation rooted in the long history of the business, and the future needs the company will serve

The client, a large food and beverage company, faced the challenge of articulating a singular, inspirational company purpose that could guide its global operations and innovation. To address this, the company engaged the sustainability consultancy Anthesis for its purpose development services.

Anthesis supported the client’s senior leaders through a year-long process of purpose discovery, which included broad stakeholder consultation. This work resulted in a new purpose statement, a framework of common global values, and an actionable impact framework. The board committed to this new articulation of purpose, providing a clear guide for engagement with individuals, families, communities, and the planet.