Case Study: Amazon achieves trusted Climate Pledge Friendly product verification with Anthesis

Amazon verifies 19 sustainability certifications with Anthesis

Amazon sought to make it easier for its customers to discover and shop for more sustainable products by launching its Climate Pledge Friendly programme. The challenge was to verify the credibility of numerous international sustainability certifications to ensure the new label was trustworthy. Anthesis was engaged to provide its expertise in environmental certifications and green claims verification.

Anthesis conducted a detailed independent review of hundreds of certifications and standards to assess their relevance, credibility, and requirements. As a result of this verification process, Amazon's customers can now be assured that products bearing the Climate Pledge Friendly badge have genuine, credible sustainability claims. The Anthesis solution ensured the programme uses only certifications with proven environmental benefits, empowering consumers to make informed purchasing decisions.

Amazon