Case Study: Wild Rye creates custom camper hats with Anthem Branding

Wild Rye launches sublimated camper hats with Anthem Branding in 5-panel custom design

Anthem Branding created custom camper hats for Wild Rye, a women's technical apparel brand focused on outdoor pursuits. The challenge was to produce a unique promotional product for a collaborative collection between Wild Rye and Pivot Cycles that reflected both brands' identities.

The solution from Anthem Branding was a fully sublimated camper hat. It featured custom artwork across five panels, a woven patch with both company wordmarks, interior taping with Wild Rye's "Play Wild" tagline, and unique underbrim sublimation. This product served as effective co-branded merchandise for the collaboration.

Wild Rye