Case Study: Wild Rye stays warm in custom sherpa beanies from Anthem Branding

Wild Rye celebrates 20 years with Anthem Branding custom sherpa beanies

Anthem Branding created custom sherpa beanies for Wild Rye, a women's outdoor apparel brand based in Sun Valley, ID. The challenge was to produce branded merchandise that aligned with Wild Rye's commitment to fit, performance, and style, specifically aiming to provide a product that would inspire confidence and keep their audience warm during winter outdoor activities.

The solution from Anthem Branding was the design of a custom blush-colored sherpa beanie. The product was customized with a super soft sherpa fleece material, a molded patch featuring the Wild Rye wordmark, and a trendy rolled cuff. This solution provided a stylish and functional piece of merchandise that perfectly met the client's needs for a winter product.

Wild Rye