Case Study: Widmer Brothers Brewing creates classic custom hats with Anthem Branding

Widmer Brothers Brewing celebrates 20 years with custom hats from Anthem Branding

Widmer Brothers Brewing, a Portland craft brewery, partnered with Anthem Branding for custom merchandise design. The challenge was to create a custom hat that reflected the brewery's classic, Pacific Northwest identity and pioneering role in the craft beer movement.

Anthem Branding designed and delivered an unstructured 6-panel hat in black with yellow embroidery. The solution featured a clean, vintage-inspired aesthetic with bold contrast details, a metal clasp closure, and a woven clamp tag for subtle branding. The final product successfully balanced everyday wearability with the brewery's unique identity.

Widmer Brothers Brewing