Case Study: Upslope Brewing strengthens brand identity with Anthem Branding

Upslope Brewing builds a distinctive craft beer identity over 15 years with Anthem Branding

Upslope Brewing, a craft brewery based in Boulder, Colorado, needed a compelling brand identity and packaging design to immediately differentiate itself from both national labels and the crowded local craft beer market. They partnered with Anthem Branding for branding and design services to address this challenge.

Anthem Branding developed a comprehensive solution that included brand architecture, product nomenclature, and a distinct visual identity. The strategy featured a numbered system for each beer variety with a signature color against the can's natural silver. Anthem extended this design across photography, print collateral, and social media, and also created custom merchandise. This work has supported Upslope Brewing's brand since its inception, helping it establish a strong and recognizable presence in its industry.

Upslope Brewing