Case Study: Stonewear achieves a modernized brand identity with Anthem Branding

Stonewear refreshes its brand for 20 years with Anthem Branding

Stonewear, a Boulder, CO-based women's athletic apparel company for the outdoor industry, sought to modernize its brand identity to better reflect its bright and adventurous spirit. They partnered with Anthem Branding for a comprehensive branding and logo identity service to update their visual aesthetic.

Anthem Branding delivered an evolved brand identity by modernizing Stonewear's original diamond mark to be dynamic, strong, feminine, and organic. The solution was balanced with clean typography to create a modern and appealing visual system. The deliverables included a refreshed primary and secondary logo, business cards, hangtags, and product catalogues, successfully anchoring the brand's new look.

Stonewear